NYA CEO Rallies Ghanaian Youth to Reject Drug Abuse Under “Red Means Stop” Campaign

The Chief Executive Officer of the National Youth Authority (NYA), Osman Abdulai Ayariga, has renewed calls for Ghanaian youth to reject drug and substance abuse as efforts continue under the “Red Means Stop” campaign.

Mr Ayariga urged young people to resist peer pressure and stay away from substances that could negatively affect their health and future. The renewed call comes as the campaign continues to draw attention to concerns about substance abuse and the misuse of dangerous drugs among young people.

A Campaign Focused on Prevention

According to the NYA, the “Red Means Stop” campaign is aimed at responding to the growing threat of substance abuse and the misuse of dangerous drugs among Ghanaian youth.

The Authority has previously emphasised that the campaign is intended to take awareness beyond official events and directly into communities, institutions, religious spaces and other places where young people can be reached with education about the dangers of drug abuse.

The campaign has also featured prominently in the NYA’s recent youth engagement activities. During the National Youth Forum held at the University of Professional Studies, Accra, Mr Ayariga again highlighted substance abuse as an issue requiring urgent attention.

Youth Urged to Protect Their Future

Mr Ayariga’s message places young people at the centre of efforts to address the challenge, encouraging them to make informed decisions and avoid activities that could undermine their wellbeing and future opportunities.

The NYA has consistently linked youth development to issues beyond employment and education, including responsible citizenship, leadership, health and personal wellbeing.

As Ghana continues conversations around youth empowerment, the “Red Means Stop” campaign serves as a reminder that creating opportunities for young people must also go alongside efforts to protect them from challenges that can affect their health, productivity and long-term potential.

The Message: Stop Before It Is Too Late

The campaign’s central message is straightforward: young people are being encouraged to say no to drug abuse and avoid the pressures that can lead them towards substance use.

With youth organisations, government institutions, families, religious leaders and communities all having roles to play, the fight against substance abuse requires more than awareness campaigns alone.

For young people, however, the NYA’s message remains clear: protect your future by staying away from drugs and substance abuse.